Preserving his MESSAGE, his MUSIC, his LEGACY

MC Keithy E

Keithy E Demo Skateboard Deck

The X Label brings to you the Keithy E Demo Skateboard Deck. Created by Dunkees, the deck is an original artpiece inspired by the cover of Guru’s (MC Keithy E) demo tape. Get this one of a kind skateboard deck to add to your Guru memorabilia in remembrance of the legend.

GET YOURS AT:

www.thexlabel.com

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Keithy E Demo Cassette Tape

THE X LABEL brings to you a limited edition recreation of Guru’s (MC Keithy E) Demo Cassette Tape. This recreation of Guru’s demo cassette tape consist of the exact image Keithy E made for the cover, Keithy E’s handwriting of the songs on the tape, and the actual songs from the demo. Pop it in your vintage boombox to listen to Guru’s never before-heard songs or put it on a mantle and keep it as an amazing collectors item that was a part of the foundation of Guru’s hip hop legacy.



Tape info: In 1986 MC Keithy E (now known as GURU) completed a demo tape that featured the early members of GangStarr; DJ Mikey Dee and Damo D (Beat Box). The tape that was recorded at “Radio One” studios in Boston, includes multiple racks featuring the young Guru rhyming and displaying his singing voice over a bare drum machine. The demo tape was clearly made and sent directly to Magnus Johnstone (a local DJ/Radio Host in Guru’s hometown of Boston) for his show. Both the demo tape’s cover and the actual tape are labeled “for Magnus”. Magnus Johnstone founded Lecco’s Lemma radio show in 1985. It was a groundbreaking hip-hop radio show, the first of its kind in Boston and one of the only rap radio shows in the world at that time. What made it even more revolutionary for the emerging Boston hip-hop scene was that Magnus encouraged local rap groups to come down to the station and perform on the air. Since the show was Boston’s outlet for up and coming hip hop artists, it was a big deal to appear on the show. This demo tape earned MC Keithy E and crew the right to be on the show and share their talents to the listeners.

GET YOURS AT:

www.thexlabel.com


Keithy E Demo Tape x Converse Shoe. THE X LABEL collab w/ THE AVE VENICE



KEITHY E DEMO TAPE SHOE; THE X LABEL collab w/ THE AVE VENICE

In 1986 MC Keithy E (now known as GURU) completed a demo tape that featured the early members of GangStarr; DJ Mikey Dee and Damo D (Beat Box). The tape that was recorded at “Radio One” studios in Boston, includes eight tracks featuring the young Guru rhyming and displaying his singing voice over a bare drum machine.

The demo tape was clearly made and sent directly to Magnus Johnstone (a local DJ/Radio Host in Guru’s hometown of Boston) for his show. Both the demo tape’s cover and the actual tape are labeled “for Magnus”. Magnus Johnstone founded Lecco’s Lemma radio show in 1985. It was a groundbreaking hip-hop radio show, the first of its kind in Boston and one of the only rap radio shows in the world at that time. What made it even more revolutionary for the emerging Boston hip-hop scene was that Magnus encouraged local rap groups to come down to the station and perform on the air. Since the show was Boston’s outlet for up and coming hip hop artists, it was a big deal to appear on the show. This demo tape earned MC Keithy E and crew the right to be on the show and share their talents to the listeners.


The X Label is bringing to you this collaboration with The Ave Venice, located in Venice Beach, CA. The Ave Venice specializes in custom design utilizing cutting edge technology mixed with their own creative engineering and software development. The X Label in conjunction with The Ave Venice will be releasing 50 pairs of the limited edition Keithy E Demo Tape Shoe. Like the Keithy E Demo Tape t-shirt, the shoe consist of the cover of Guru’s first demo tape on the outer and inner parts of the shoe. The tongue of the shoe holds Guru’s signature “Keithy E” imprinted across the upper flap. This exclusive yet personal item will not only be marked by the shoe number but also our favorite Guru song 1-50. These exclusive kicks will sell out quickly and are only available through http://www.thexlabel.com and http://www.theavevenice.com

www.thexlabel.com

&

www.theavevenice.com


MC OF THE YEAR out now at The X Label store

SHOP “MC OF THE YEAR” shirt at The X Label site

MC OF THE YEAR_ The phrase “MC Of The Year” is written on the cover of one of Guru’s earlier demo tapes in the exact format on this t-shirt. In a 1986 interview with Boston’s local DJ Magnus Johnstone (whom Guru pitched his first demo tape too) Guru explains that this year he is going after the title, MC Of The Year. “What I’m trying to do is get my raps circulated into companies and people with clout so I can get on the set and be MC Of The Year, listen clear!”.


MC KEITHY E Demo tape for Magnus Johnstone (intro Track #1 / brief interview)


Write up about MC KEITHY E Demo Tape 1986, DEVON MORGAN for SWAN LAKE blog

http://www.devenmorgan.com/2010/04/where-do-we-go-from-here.html

 


Library of Vinyl Expericen (Lecco’s Lamma Demo tapes of G.U.R.U.) link

http://www.libraryofvinyl.org/

^Information about GURU’s first demo tape. 1986