Preserving his MESSAGE, his MUSIC, his LEGACY

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Keithy E Demo Tape x Converse Shoe. THE X LABEL collab w/ THE AVE VENICE



KEITHY E DEMO TAPE SHOE; THE X LABEL collab w/ THE AVE VENICE

In 1986 MC Keithy E (now known as GURU) completed a demo tape that featured the early members of GangStarr; DJ Mikey Dee and Damo D (Beat Box). The tape that was recorded at “Radio One” studios in Boston, includes eight tracks featuring the young Guru rhyming and displaying his singing voice over a bare drum machine.

The demo tape was clearly made and sent directly to Magnus Johnstone (a local DJ/Radio Host in Guru’s hometown of Boston) for his show. Both the demo tape’s cover and the actual tape are labeled “for Magnus”. Magnus Johnstone founded Lecco’s Lemma radio show in 1985. It was a groundbreaking hip-hop radio show, the first of its kind in Boston and one of the only rap radio shows in the world at that time. What made it even more revolutionary for the emerging Boston hip-hop scene was that Magnus encouraged local rap groups to come down to the station and perform on the air. Since the show was Boston’s outlet for up and coming hip hop artists, it was a big deal to appear on the show. This demo tape earned MC Keithy E and crew the right to be on the show and share their talents to the listeners.


The X Label is bringing to you this collaboration with The Ave Venice, located in Venice Beach, CA. The Ave Venice specializes in custom design utilizing cutting edge technology mixed with their own creative engineering and software development. The X Label in conjunction with The Ave Venice will be releasing 50 pairs of the limited edition Keithy E Demo Tape Shoe. Like the Keithy E Demo Tape t-shirt, the shoe consist of the cover of Guru’s first demo tape on the outer and inner parts of the shoe. The tongue of the shoe holds Guru’s signature “Keithy E” imprinted across the upper flap. This exclusive yet personal item will not only be marked by the shoe number but also our favorite Guru song 1-50. These exclusive kicks will sell out quickly and are only available through http://www.thexlabel.com and http://www.theavevenice.com

www.thexlabel.com

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www.theavevenice.com

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