Preserving his MESSAGE, his MUSIC, his LEGACY

Collaboration w Listen Clothing

MC OF THE YEAR out now at The X Label store

SHOP “MC OF THE YEAR” shirt at The X Label site

MC OF THE YEAR_ The phrase “MC Of The Year” is written on the cover of one of Guru’s earlier demo tapes in the exact format on this t-shirt. In a 1986 interview with Boston’s local DJ Magnus Johnstone (whom Guru pitched his first demo tape too) Guru explains that this year he is going after the title, MC Of The Year. “What I’m trying to do is get my raps circulated into companies and people with clout so I can get on the set and be MC Of The Year, listen clear!”.


GIFTED by The X Label

GIFTED_ The crown on this t-shirt is from the Emire Management logo. Empire Management represented Gangstarr for a number of years. Guru can be seen wearing an Empire Management t-shirt in the “Dwyck” music video. “Gifted” not only explains Guru’s talent as an MC but it is also the first word from the backronym (Gifted Unlimited Rhymes Universal). Lastly, Guru’s signature (Keithy E) which was the first name he went by as a MC is displayed on the t-shirt. A nice blend of Guru’s history in one!

THE X LABEL, “Summer 2011” MC KEITHY E Collection concept by Listen Clothing.


WILD X shirt #4 for THE X LABEL Collection with LISTEN CLOTHING 2011 (Coming soon at

Wild Pitch Records was a hip hop record label started in the mid 1980s by Stuart Fine and was eventually distributed by EMI and eventually acquired by Jay Faires, who tried to reactivate it as part of his short-lived JCOR Entertainment label. Artists who released records under this label include Main Source, Lord Finesse, Ultramagnetic MCs, Chill Rob G, Gang Starr, UMC’S, O.C., Brokin English Klik, Hard knocks, and the Coup. Since the majority of its albums were released in the early 90’s and went out of print, Wild Pitch re-released their catalog on April 22, 2008.

This graphic we call WILD X in tribute to one of the soldier labels in the game.  Supporting what was true hip hop at its essence. Long Live Hip Hop in the 80′ & early 90’s.



The X Label & Listen Clothing “DEMO TAPE” close up shots

Introducing MC KEITHY E 1986 Demo tape