The X Label brings to you the Jazzmatazz Loungin T-shirt! This artwork beautifly combines the album cover of Guru’s Jazzmatazz Vol 1. and the song “Loungin.” “Loungin” is a single from the Jazzmatazz Vol 1. album featuring the gifted trumpeter Donald Byrd. *Pre-Orders available now. **Comes in Black & Grey colors.

In 1993 Guru released Jazzmatazz Vol. 1. Guru decided to take music to new heights by utilizing the brilliance of actual jazz musicians to produce the sounds to rhyme too. He merges his potent and forever meaningfull rhymes with beats and instruments directly from authentic lounge jazz. The album fuses an assortment of jazz talents both old and new, including Donald Byrd, Lonnie Liston, Roy Ayers, Courtney Pine, Branford Marsalis , and Ronny Jordan. He used the melodic voices of Carleen Anderson and N’Dea Davenport and collaborated with french rapper MC Solaar. The variety of guest artists adds diversity and originality to each track, and gives the album a distinct jazz feel. In its own right the album is a historical document of jazz and hip-hop starting to blend.

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www.thexlabel.com

In 1986 MC Keithy E (now known as GURU) completed a demo tape that featured the early members of GangStarr; DJ Mikey Dee and Damo D (Beat Box). The tape that was recorded at “Radio One” studios in Boston, includes multiple racks featuring the young Guru rhyming and displaying his singing voice over a bare drum machine. The demo tape was clearly made and sent directly to Magnus Johnstone (a local DJ/Radio Host in Guru’s hometown of Boston) for his show. Both the demo tape’s cover and the actual tape are labeled “for Magnus”. Magnus Johnstone founded Lecco’s Lemma radio show in 1985. It was a groundbreaking hip-hop radio show, the first of its kind in Boston and one of the only rap radio shows in the world at that time. What made it even more revolutionary for the emerging Boston hip-hop scene was that Magnus encouraged local rap groups to come down to the station and perform on the air. Since the show was Boston’s outlet for up and coming hip hop artists, it was a big deal to appear on the show. This demo tape earned MC Keithy E and crew the right to be on the show and share their talents to the listeners. With this amazing print from 1986 by the hands of GURU, THE X LABEL brings to you THE KEITHY E DEMO HOODIE. * The hoodie is American Apparel. Sizes are unisex (We recommend for women to order one size smaller then their normal size).

GET YOURS AT:

www.thexlabel.com

GET YOURS AT:

www.thexlabel.com

Tape info: In 1986 MC Keithy E (now known as GURU) completed a demo tape that featured the early members of GangStarr; DJ Mikey Dee and Damo D (Beat Box). The tape that was recorded at “Radio One” studios in Boston, includes multiple racks featuring the young Guru rhyming and displaying his singing voice over a bare drum machine. The demo tape was clearly made and sent directly to Magnus Johnstone (a local DJ/Radio Host in Guru’s hometown of Boston) for his show. Both the demo tape’s cover and the actual tape are labeled “for Magnus”. Magnus Johnstone founded Lecco’s Lemma radio show in 1985. It was a groundbreaking hip-hop radio show, the first of its kind in Boston and one of the only rap radio shows in the world at that time. What made it even more revolutionary for the emerging Boston hip-hop scene was that Magnus encouraged local rap groups to come down to the station and perform on the air. Since the show was Boston’s outlet for up and coming hip hop artists, it was a big deal to appear on the show. This demo tape earned MC Keithy E and crew the right to be on the show and share their talents to the listeners.

GET YOURS AT:

www.thexlabel.com

GET YOURS AT:

www.thexlabel.com

Inspired by the Andy Warhol theme, The X Label brings to you “Guru Warhol.” The image comes from the cover of the actual CD on Guru’s Jazzmatazz Streetsoul Vol.3. Pre-order yours today! *T-shirt comes in both Male & Female sizes. *This is currently a PRE ORDER selection: Will be shipped on Dec. 10th 2011.

GET YOURS AT:

www.thexlabel.com

This t-shirt is strictly for the real GURU hip hop heads! In 1995 Guru released, Guru Presents Ill Kid Records, his first solo album outside of the Jazzmatazz series. The album consist of various artists such as Jeru, M.O.P, Group Home, Bahamadia, and Big Shug. Guru flexed the other side of his musical talents producing the majority of songs on the album. A rare gem of an album, this t-shirt showcases the artwork created by Guru displayed on the cover. The name ILL KID was also what Guru liked to call his alter-ego, his wild and untamed side (hence the deranged looking figure). Take home a piece of GURU history and if you’ve yet to listen to the album make it a priority! * T-shirt comes in White & Black. **T-shirt comes in both Male & Female sizes. *** This is currently a PRE ORDER selection: Will be shipped on Dec. 10th 2011.

Guru Presents IllKid Records [1995]

PRE ORDER: HEAD TO THE SKY T-Shirt
This t-shirt was inspired from the song “Guidance” on Guru’s Jazzmatazz, Vol. 3: Streetsoul album. Guru dedicates this song to his son (KC). The quote, “Walk your own walk and keep your head to the sky” is a piece from the song. This amazing image of a young Keith Elam (Guru) speaks for itself. The image and quote from “Guidance” are analogous as in essence Guru is speaking to a younger version of himself. * T-shirt comes in White & Black. **T-shirt comes in both Male & Female sizes. *** This is currently a PRE ORDER selection: Will be shipped on Dec. 10th 2011.

GET YOURS AT:

www.thexlabel.com